welcome to matta.
during the initial conception of the brand, there wasn’t a clear idea of what o wanted to do. to be honest, the first concept was to open an american-style diner and sell chicken pot pies. but then, i went to vietnam for the first time.
there, i met with my uncle chu tien, and he reminded me of the foods i ate growing up with my grandma. all of the food that we ate resonated so deeply in the memory banks, that it became inevitable that our food would be reflective of this. so the journey began to go down memory lane.
all of our food is built around these memories, with influences from my mom, aunts, and grandma as the foundation. our merch is built from those experiences, with glimpses into our influences from streetwear culture. our vibe, from breaking and hip-hop music.
we aim to be one of a kind, so come see us.
